Schedule of Events
Registration Opens
9:00am - 5:00pm
Location: Ybor Ballroom Prefunction, Second Floor
Exhibitor Move - In
9:00am - 5:00pm
Location: Tampa Bay Ballroom, Fourth Floor
Health & Wellness Day
1:00pm - 5:00pm
Location: Ybor Ballroom, Second Floor
Sponsored by:
Welcome Reception
5:00pm - 7:00pm
Location: Anchor & Brine, Ground Level, Marriott Water Street
Sponsored by:
Registration Opens
7:30am - 8:30am
Location: Ybor Ballroom Prefunction, Second Floor
Networking Breakfast
7:30am - 8:30am
Location: Exhibit Hall, Tampa Bay Ballroom, Fourth Floor
Sponsored by:
FierceWireless Executive Pannel: 5G deployments, where are we now?
8:30am - 9:20am
Location: HB Planet Ballroom, Second Floor
5G deployments have started in earnest by major operators but plenty of work remains. This session will delve into the current status of 5G, as well as concerns carriers still face. With recent spectrum auctions, what does spectrum availability look like for smaller and rural providers? How is progress going on FCC broadband mapping and efforts to fix inaccurate data? Panelists will discuss these topics and more, such as opportunities for fixed wireless in the 5G era and leveraging new government funding for broadband.
Bevin Fletcher, Editor, FierceWireless - Moderator
Allen Gillum, CEO/ General Manager, Appalachian Wireless
Brighid Riordan, CEO, Cellcom
Steve Sharkey, VP of Government Affairs, Technology and Engineering Policy, T-Mobile
Grant Spellmeyer, Vice President, Government Affairs, USCellular
Sponsored By:
Coffee with the Exhibitors
9:30am - 10:00am
Location: Tampa Bay Ballroom, Fourth Floor
Sponsored By:
Exhibit Hall Open
9:30am - 12:30pm
Location: Tampa Bay Ballroom, Fourth Floor
Networking Lunch
11:30am - 12:30pm
Location: Tampa Bay Ballroom, Fourth Floor
Sponsored by:
Welcome Remarks by CCA President & CEO Steven K. Berry
12:30am - 12:40pm
Location: HB Planet Ballroom, Second Floor
Message from Alan Davidson, Assistant Secretary of Commerce for Communications and Information and NTIA Administrator
12:45pm - 12:50pm
Location: HB Plant Ballroom, Second Floor
Available to be sponsored and produced
Keynote Panel: Assembling the Ideal Broadband Toolbox for Rural America Part I: Network Equipment
Bringing mobile broadband to rural America is more than just providing a connection; it’s also about meeting consumer demand. What services do consumers want and how can you get to them? In Part II of the keynote program, panelists will discuss the available services and software that competitive carriers can deploy to help meet consumer demand and come one step closer to closing the digital divide
Mike Dano, Editorial director, 5G & Mobile Strategies, Light Reading - Moderator
Chip Damato, Executive Vice President, Inland Cellualr
Ed Alfonso, EVP and GM of mobile networks for Nokia Americas, Nokia
Eric Boudriau, SVP & GM of Customer Unit Regional Carriers, Ericsson
John Hoadley, VP Technical Solutions & Architecture, North America, Mavenir
1:00pm - 1:45pm
Location: HB Planet Ballroom, Second Floor
CCA CMO Meeting
2:00pm - 4:00pm
Location: Hillsborough, 4th Floor
Attend this meeting to discuss new ideas, strategies, and best practices in marketing and communications. Please note: the meeting is open to CCA members only and is not an opportunity to make a sales pitch or promote a company product or service.
CCA Carrier CTO Meeting
2:00pm - 4:00pm
Location: MacDill, 2nd Level
Come brainstorm new ideas, discuss strategies in more technical detail, and share best practices in managing the day-to-day networks and technologies for a wireless carrier. This meeting is for CCA carrier members only and is open to CTOs or individuals that are involved in engineering or network development.
Content sponsored and produced by:
Yes, you can have it all: 5G customer experience, lower costs and less risk
Sponsored Seminar 1
2:00pm - 2:45pm
Location: Ybor V, Second Floor
We all face the pressures of innovating, improving customer experience, and doing so at less cost and risk. But how? With a major focus on innovation, Shentel was challenged to develop new billing & payment practices across three divisions to enhance customer experience and support rapid subscriber growth. Join Elaine Cheng, SVP & CIO of Shentel, as she describes the steps her team took to upgrade their billing and payment infrastructure including the planning, prioritization and metrics they used to monitor results. Learn how Shentel used one effort to not only improve customer experience options, but also lower risk through a PCI-compliant payments process, and lower costs by deflecting payment related contact-center calls by 45 percent.
Elaine Cheng, Senior Viced President and Chief Information Officer, Shentel
Sponsored Seminar 3
2:00pm - 2:45pm
Location: Ybor III, Second Floor
Sponsored and produced by:
Realizing the Benefits of O-RAN
Over the last 5 years, O-RAN standards have been driven by the largest wireless operators in the world. Today early LTE and NR O-RAN networks are up and running. Mavenir has taken a leadership role in the implementation of Open vRAN networks for urban, suburban, rural, FWA and inbuilding markets.
This presentation will review the benefits of O-RAN and why O-RAN success is growing. Mavenir’s experience to date will be reviewed with a focus on practical learnings.
John Hoadley, VP of Sales Engineering, Technical Solutions & Architecture – North America
Sponsored Seminar 2
2:00pm - 2:45pm
Location: Ybor IV, Second Floor
Content Sponsored & produced by:
A Low OPEX Private Network Solution using Fixed Wireless Connectivity
BLiNQ Networks’ private network LTE/5G solution is the perfect point of entry for ISP or venue owners. With low up-front costs and easy-to-deploy hardware and software compared to other fixed wireless solutions in the market, a secure and robust private network can be achievable in record time. A BLiNQ Private Networks solution includes novel service assurance and automation capabilities that decrease the overhead on deployment and operation. In this session we will describe the solution set and some customer use cases in which our solutions have been successfully deployed and are operational.
Private 5G for Enterprise connectivity
Content sponsored and produced by:
Sponsored Seminar 5
3:00pm - 3:45pm
Location: Ybor IV, Second Floor
Private 5G augments enterprise Wi-Fi creating wireless networks capable of delivering new and advanced communication services. Which kinds of organizations can benefit from Private 5G? And what roles can carriers play in this change? HPE works with customers in practically every industry, enabling new communication use cases through innovative operational models. This session will discuss the technical and functional requirements and the collaborative ways for bringing these services to life.
Lee Hines, Technology Strategist, Communications Technology Group, Hewlett Packard Enterprise
Joe Dyoub, 4G/5G & Big Data Solutioning Americas Manager, Communications Media & Solutions, Hewlett Packard Enterprise
Sponsored Seminar 6
3:00pm - 3:45pm
Location: Ybor III, Second Floor
Content Sponsored and Produced
Jose Martin, President & CEO, PowerTrunk
- Introduction to the TETRA Standard, TETRA + Cellular Integration, Use Cases, Agency Management, SDM Telemetry Solutions, Quick Outages Detection
Critical Communications Solutions for Cellular
Carriers
Prep for Cloud Native Tech
Content Sponsored
and Produced by:
Prep for Cloud Native Tech
What are the fundamental cloud native technologies and how are they impacting wireless networks? Will it be a doomsday or a heyday? How should your team prepare and take advantage of these disruptive technologies?
3:00pm - 4:00 pm
Location: Ybor V, Second Floor
Exhibit Hall Happy Hour
4:00pm - 6:00pm
Location: Tampa Bay Ballroom, Fourth Floor
Sponsored by:
Registration Opens
8:00am - 4:00pm
Location: Ybor Ballroom Prefunction, Second Floor
Networking Breakfast
8:00am - 9:00am
Location: Exhibit Hall, Tampa Bay Ballroom, Fourth Floor
Sponsored by:
Sponsored by:
CCA's 2022 Excellence in Marketing Award Presentation
9:00am - 9:15am
Location: HB Planet Ballroom, Second Floor
Keynote Panel: Assembling the Ideal Broadband Toolbox for Rural America Part II: Software & Services
9:30am - 10:15am
Location: HB Planet Ballroom, Second Floor
Bringing mobile broadband to rural America is more than just providing a connection; it’s also about meeting consumer demand. What services do consumers want and how can you get to them? In Part II of the keynote program, panelists will discuss the available services and software that competitive carriers can deploy to help meet consumer demand and come one step closer to closing the digital divide.
Mike Dano, Editorial director, 5G & Mobile Strategies, Light Reading - Moderator
Rick Brooks, CTO & VP of Engineering, Cellcom
Kathiravan Kandasamy, Senior Product Management Director, Syniverse
John Myhre, Principal - Wireless Technology, GCI
Steve Zitnik, EVP & CTP, Interop Technologies
Sponsored Seminar 9
Content sponsored and produced by:
As a smaller or rural carrier, how will you interconnect with other voice providers for signing and verification of IP traffic? TNS can provide you with the ability to reach the larger carriers with Voice IPX. TDM Link Replacement enables carriers to successfully convert SS7 signaling protocols to SIGTRAN, eliminating end of life TDM circuits and delivering a more robust IP-based circuit path.
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What if you could use the same connection you implemented for TNS Call Guardian Authentication Hub to meet the FCC direction on deploying STIR/SHAKEN interconnections?
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What if you could reduce costs in management of your TDM infrastructure?
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What if you could simplify communications and contract agreements?
Learn how you can in this session Evolution to IP.
Brad Zerr, Sr. Technology Development Architect, Communications Market, TNS
10:30am - 11:15am
Location: Ybor V, Second Floor
Evolution to IP
Sponsored Seminar 10
10:30am - 11:15am
Location: Ybor IV, Second Floor
Sponsored and Produced By:
Automating Your Workflows through Tower
Digitization
Sponsored Seminar 11
10:30am - 11:15am
Location: Ybor III, Second Floor
Available to be sponsored and produced
Sponsored Seminar 12
10:30am - 11:15am
Location: Gasparilla, Second Floor
Available to be sponsored and produced
Educational Session 101: Assessing loT readiness for MNOs
11:30am - 12:20pm
Location: Ybor V, Second Floor
The Internet of Things has a transformational impact on all industries, re-shaping business models, value chains, and entire industry configurations. There are many rural use cases and opportunities across multiple industries including Public Safety, Transportation, Health, Smart City & Energy. This session will focus on key components of an IoT deployment for rural customers and how they can build/upgrade their network to generate steady revenue across different IOT use cases.
Dave Clough, Director of Architecture and Solutions, World Wide Technology - moderator
Dr. Brenda Connor, Chief Engineer, Mission Critical Private Networks, Ericsson North America
Bill Borkowicz, Director of Sales Data and Software Solutions, USCellular
Rob Lowe, US Majors Account Executive, Nokia
Educational Session 102: The Impact of Cloud Native Technologies
11:30am - 12:20pm
Location: Ybor IV, Second Floor
The cloud native technologies wave is making its way through 4G and 5G networks. For example consider the impact to the RAN with O-RAN or consider the impact to the core with 5G Standalone (SA). In this session we will explore the impact of cloud native technologies, the challenges, and the progress that is being made throughout the wireless industry.
Mark Harms, Director – Client Technical Solutions. Award Solutions - moderator
Surya Bommakanti, Vice President, CIO, Regional Carriers, Ericsson North America
Jayasheel Shetty, Head of 5G Cloud Product Solutions in North America, Nokia
Logan Parkinson, IT Infrastructure and Cyber Security, Union Wireless
Educational Session 103: Driving Customer Engagement and Loyalty with Segmentation Analytics and Digital Strategies
Expectations for digital engagement are at an all-time high and have outstripped CSP’s ability to react. In this session panelists will unpack the customer engagement strategies they have evaluated and implemented to meet changing consumer preferences and lower support costs.
Drew Logsdon, Head of Marketing & Products, Cellular One of N. Arizona - moderator
Brain Gilles, Wireless Product Marketing Coordinator, Pioneer Wireless
Scott McArthur, Chief Revenue Officer, Statflo
Rachel Yeomans, Director, Data Strategy & Insights, Intent HQ
11:30am - 12:20pm
Location: Ybor III, Second Floor
Educational Session 104: Building an Information Sharing Program, NTIA
Come meet David Brodian, a Senior Policy Advisor with the National Telecommunications and Information Administration (NTIA), as he discusses the agency’s recently launched Communications Supply Chain Risk Information Partnership (C-SCRIP). C-SCRIP is a response to the Secure and Trusted Communications Networks Act of 2019 directive that NTIA, in cooperation with the Office of Director of National Intelligence, the FBI, the Department of Homeland Security, and the FCC, create a program to share critical communications supply chain risk information with trusted providers and suppliers of advanced communications equipment and services. In particular, C-SCRIP is targeted to small and rural businesses. More information on the C-SCRIP program can be found here: https://www.ntia.doc.gov/cscrip.
11:30am - 12:20pm
Location: Gasparilla, Second Floor
Lunch (Exhibit Hall)
12:30pm - 1:30pm
Location: Tampa Bay Ballroom, Fourth Floor
Sponsored By:
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Exhibit Hall Open
12:30pm - 5:00pm
Location: Tampa Bay Ballroom, Fourth Floor
Educational Session 201: The B2B Toolbox: Discovering New Enterprise Products and Solutions
Historically, carriers have focused on capturing growth in the consumer segment. However, disruption from OTT providers and intense price competition is putting pressure to serve B2B markets more efficiently. As operators explore the B2B value creation, business and operations transformation and new capabilities must be considered. This session will explore the key areas of growth and change, including digitization to improve both customer and employee experience while reducing operating costs, as well as having the right technology and support foundation in place. In addition, operators should consider a partnership approach to serving these new opportunities, including possible strategic alliances.
Iain Gillott, President, iGR - moderator
Nic Beining, Director of Product Management, Cellcom
Cat Coughran, CEO, Sky Peak Technologies
Mike Howe, North America Account Executive, Nokia
Rajesh Salem, Senior Director of B2B Marketing, USCellular
1:30pm - 2:20pm
Location: Ybor V, Second Floor
Educational Session 202: Making Sense of Private Wireless Networks
A look into the market opportunity and technology of private wireless networks for enterprise and institutional clients. Enterprises are starting to deploy private cellular networks, are you ready to lead this effort before a competitor steps in? This session will describe approaches to growing more revenue with private enterprise networks both within your licensed footprint and expanding outside your traditional markets.
Dean Fresonke, VP Channel Partnerships, CTS
Frank Danielson, VP Solution Engineering, Clearsky Technologies
Les Goldmen Sr, Product Manager, Connectivity and Mobility Services, Syniverse
David Allen, Director of Emerging Technologies & Business Development, USCellular
Aleem Mohummed, Sr. SFS Product Manager, Intrado
1:30pm - 2:20pm
Location: Ybor IV, Second Floor
Educational Session 203: Developing New Promotions and Offers on Your Scale
In the competitive mobile broadband marketplace, keeping customers engaged with your brand demands constant attention. Building loyalty and awareness and driving engagement and excitement with consumers has never been more important to the bottom line. This roundtable discussion will examine effective strategies and success stories on evangelizing your brand.
Jackie Mallory, Chief Marketing & Sales Officer, Carolina West Wireless - moderator
Jonathan Dempsey, Senior Director, T-Mobile Tuesdays
Drew Logsdon, Head of Marketing & Products, Cellular One of N. Arizona
Andy Youe, Vice President North American, AwareX
1:30pm - 2:20pm
Location: Ybor III, Second Floor
Educational Session 204: Update on the Broadband Data Collection
The FCC will conduct the Broadband Data Collection to collect updated broadband maps using the improved parameters from the Broadband DATA Act. The new maps will a critical foundation both for the 5G Fund and for broadband deployment projects under the
Infrastructure Act. Hear the latest updates on the Broadband Data Collection and what to
expect in the coming months.
Maribeth Collins, Senior Director, Legislative Affairs, CCA - moderator
Lori Adams, Senior Director of Broadband Policy & Funding Strategy, Nokia
Chris Champion, VP, Government Relations, C Spire
Johanne Lemay, B. A Sc, MBA, Co-President, Lemay-Yates Associates, Inc.
1:30pm - 2:20pm
Location: Gasparilla, Second Floor
Break
2:20pm - 2:30pm
Educational Session 301: eSIM Applications, Business Strategies, Opportunities, Growth, Challenges, Business Trends
By 2025, it is estimated that 2.4 billion connections will use eSIM globally. As market adoption grows and eSIM becomes part of day to day business, having a clear roadmap and strategy will be crucial to capture and monetize the new opportunities of eSIM. Embedded SIM cards promise to make it much simpler for consumers to connect to their wireless carrier of choice and to switch to a different wireless carrier if they choose without visiting a physical store. This session will focus on the adoption of the eSIM and the strategies our carriers can use to take advantage of the opportunities, but also prepare for the challenges eSIM will present.
Russ Lipinski, President, Associated Carrier Group - moderator
Mathew George, Vice President, Network Technology, T-Mobile
Barry Nothstine, SVP Strategic Development – Americas, NetLync
Randy Van Buren, Principal Solutions Engineer, Nokia
Joe Varghese, Senior Technical Marketing Manager, USCellular
2:30pm - 3:20pm
Location: Ybor V, Second Floor
Educational Session 302: Preparing for Inevitable Cyberattacks
Cyberattacks are evolving rapidly and security breaches are everyday news. Keeping up with the latest security threats and solutions to combat these bad actors can be unnerving and intimidating. Preparation is key to reducing risk and you don’t want to become the latest victim - join this expert panel in exploring the following topics: Creating a solid foundation, Building a framework, and Looking to the future
Howard Sears, Regional Sales Manager, Netnumber - Moderator
Jamie Gibson, VP Technology and Sales Engineering, Ribbon
Logan Parkinson, Supervisor - Infrastructure and Cybersecurity, Union Wireless
Ewout Pronk, Senior Security Architect, NetNumber
Gagan Shori, Customer CyberSecurity Director, Ericsson North America
2:30pm - 3:20pm
Location: Ybor IV, Second Floor
Educational Session 303: Tap into RCS Business Messaging (RBM) to Deliver Omnichannel Engagement
Deliver superior communication and customer experiences to subscribers, reduce call center costs, and capture new revenue opportunities by tapping into the possibilities of rich communication services (RCS) and rich business messaging (RBM). Join this session to gain a better understanding of RCS, including: a market overview, key benefits and features, and challenges and opportunities
Husam Shukhaidem, Sales Account Executive North America, Nokia
Andy Rollins, Solutions Sales Lead North America, Nokia
Chris Wright, VP Portfolio Market Development, Syniverse
Steve Zitnik, Executive VP and CTO, Interop Technologies
2:30pm - 3:20pm
Location: Ybor III, Second Floor
Educational Session 304: Spectrum: The Future is Now
Join a lively discussion on meeting the spectrum needs of competitive carriers as they work to
bring 5G and even 6G technologies to all communities across the United States.
Alexandra Mays, Assistant General Counsel & Director, Regulatory Affairs, CCA - moderator
Michael Essington, Senior Manager, Public Policy, DISH
Donald Herman, Principal, Herman & Whiteaker, LLC
Laura McPherson, Director, Federal Legislative Affairs, T-Mobile
2:30pm - 3:20pm
Location: Gasparilla, Second Floor
Exhibit Hall Reception
3:30pm - 5:30pm
Location: Tampa Bay Ballroom, Fourth Floor
Sponsored by:
Exhibitor Move-out
5:30pm - 8:30pm
Location: Tampa Bay Ballroom, Fourth Floor
